It’s Not Easy Being Green: Green Marketing

It’s Not Easy Being Green: Green Marketing

February 1, 2011, 4:50 am
Filed under: resources, videos & audio

The age of persuasion Aired on January 8th/13th, 2011

In the world of marketing, advertisers can create their image and messages with virtual freedom. But that’s not the case when it comes to “green” products – because the scrutiny is too intense. This week, Terry O’Reilly looks at the ever-changing world of Green Marketing. He’ll look back at how the green movement started, how it’s evolved, how marketers navigate the shoals of green marketing today – and what it all means to everyday consumers. One thing for sure… it’s not easy being green.

http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/01/08/its-not-easy-being-green-green-marketing/

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